A Road Trip to Benefit the City of Fruita

FRUITA, Colo.-A road trip to California has been the subject of numerous movies, TV shows and songs.

Now, it's the story of four Fruita officials who are taking an RV out to Monterey, California, all to benefit their city.

It stems from their desire to make Fruita a mountain biking mecca.

They're attending one of the nation's premier cycling festivals, the Sea Otter Classic in Monterey, California.

Along the way, they'll be stopping at other major mountain biking cities to talk to businesses that may be interested in relocating or expanding to the City of Fruita.

Fruita Mayor, Lori Buck, spent the day packing up her RV for the 2,000 mile round trip to Monterey, California.

Her destination: the Sea Otter Classic bike show, but she isn't wasting the opportunity to spread her message.

"First of all, we just want people to remember that Fruita is a great place to do business. That's first and foremost. We want to showcase what we have, who we are, and what we hope to accomplish," says Mayor Buck.

Along the way, Buck and her associates hope to learn from from other communities.

"We can stop at some local businesses along the way, stop at some local communities and find out some things that they might be doing differently than the City of Fruita is. It's going to be an educational trip for all of us," says Steve Jozefczyk, Business Development Manager at the Grand Junction Economic Partnership.

They hope that building these types of relationships will ultimately benefit the City of Fruita.

"Potentially somebody interested in expansion or a job relocation. We might get some businesses to move out this way," says Jozefczyk.

"Creating jobs and people staying in Fruita means they'll tend to spend their money in Fruita. Which is great. It increases our tax base which is how we provide all the services that we do for the citizens of Fruita," adds Mayor Buck.

According to Mayor Buck, it's important for Fruita to grow as a mountain bike destination.

"We can see based on sales tax revenue, in the Spring and Fall, our sales tax revenues increase 25 to 30%. That's based on the tourism via mountain biking," says Mayor Buck.

Stopping in Ogden, Utah and Reno, Nevada, they'll ultimately end up in Monterey, California, and everyone involved is ready for a good old fashion road trip.

"It'll be just great camaraderie. The people that are going are very fun to be around, so it'll be a great trip," says Mayor Buck.

"It's going to be a blast, I can't wait," says Jozefczyk.

The Fruita Mayor, Fruita City Manager, a Fruita Ambassador and the GJEP representative.

They plan on leaving Tuesday morning at 8 a.m.

Then, travel for two days and will spend three days at the Sea Otter Classic.


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