Grand Junction, Co. - Chevron, also the maker of the Delo Engine Brand, has launched its Delo Game Changers Campaign and Road Trip.
The campaign highlights historical and modern-day revolutions within the industry.
This year, Chevron and Lisa Kelley of the History Channel Network's "Ice Road Truckers," have teamed up for a three month cross country trip.
They hope to inspire others and spread the word about heavy duty engine oils.
"Diesel engine oil has evolved. We're out here partnering with Loves, going around to different countries at 19 different stops, to spread the message and look for game changers," said Scott Cavnar, Business Consultant for Loves.
At each Love's travel stop, supporters will have the chance to meet various celebrities and local game changers.
They will also have a chance to register to win a free oil change.