GLENWOOD SPRINGS, Colo. - With the construction and traffic delays in Glenwood Springs, many may be avoiding the area. However, a new initiative called Treasure Hunt 2017: A Bridge to Riches is starting, with a $1,000 prize package as the treasure.
12 clues over 12 weeks will lead individuals to downtown Glenwood Springs. "They're like riddles, and they're going to be as tricky as possible," said Dylan Lewis, the marketing director for the Glenwood Springs Chamber Resort Association. Around 50 local businesses are participating in the hunt.
The hunt is an effort from the Chamber Resort Association to show their support for small businesses, especially in a time when many may be avoiding the downtown area. "Taking something that's a challenge and making it a little bit more fun and making it a little more interesting," said Erin Zalinski, the owner of Treadz and Toad & Co.
The hope is to get more people out and about in Glenwood Springs. "We just want people to be aware that we are open for business and a wonderful place to come," said Marianne Virgili, the president and CEO of the Glenwood Springs Chamber Resort Association.
Clues are released every Monday, and the first one was released on August 14. The treasure is expected to be found by November 25.