GRAND JUNCTION, Colo. - It's a brand new year, which means brand new ideas are currently at work, especially for the Greater Grand Junction Sports Commission.
"We're really looking at things that cultivate our community, that tie well into our culture, that produce an economic impact in terms of non-local visitors coming in and providing an influx into our local economy", says Jennifer Stoll the Executive Director of the GGJSC.
Ever heard of the Rim Rock Marathon? It's one of their flagship events that happen annually in Fruita, where runners travel through the Colorado National Monument soaking in the scenery offered.
"From the sports tourism perspective we look at our role as vital to exposure, and with events like the Rim Rock Marathon or the USA Cycling Nationals provide a key element of exposure", says Stoll.
And their efforts show as they've had people travel from six different countries one year to take part in the run, along with many others out of state. This calculates out to more than 70% of their participants are from people that live outside of the Grand Valley.
"Now that we've achieved some successes we really wanted to take the opportunity to take a step back, look from a broad perspective, bring in some industry experts, and identify what our core business objectives should be moving forward and we were able to do that through the process with the Huddle Up Group out of Phoenix", says Stoll.
Along with receiving professional advice from experienced people in the sports tourism industry, they've revamped their website to show off the Grand Valley's events, venues, plus much more.
With these changes being made by the GGJSC, they're hoping that more people outside of Colorado are going to fall in love with the Grand Valley.