Black-owned businesses have been hit especially hard by the pandemic, closing at twice the rate of other small businesses. That’s why earlier this month Facebook announced the #BuyBlack Friday campaign in the US – to harness the energy of the biggest physical retail day of the year to support and celebrate Black-owned businesses and their communities.
Here’s how Coloradans can support the effort.
- Use the #BuyBlackChallenge hashtag to tag your favorite Black-owned business on Facebook and automatically invite others to take the challenge via a footer on the post encouraging family and friends to ‘Try It’ too. You can also post on Facebook Stories with the new #BuyBlack Stories Sticker.
- Tune in each Friday throughout the month of November to the #BuyBlack Friday Show at 2 pm ET from Facebook’s Lift Black Voices Hub and the Facebook App and Facebook Inc. Tomorrow’s “Gamechangers” episode which will highlight innovators, disruptors, businesses, artists, and movements shifting culture and paving new paths.
- Check out the #BuyBlack Friday Gift Guide, which showcases products from US Black-owned businesses across categories from beauty to home to fashion, to make it easy to #BuyBlack this season.
The holidays are an important time for all businesses – and this year they will be critical for the many Black-owned businesses that have been hit the hardest by the impact of the pandemic. You can help by buying Black and supporting Black-owned businesses near you throughout the festive season.