REMOTE — Colorado Department of Public Health and Environment (CDPHE) launched the “Get the COVID-19 Vaccine Facts” campaign today to convey that the COVID-19 vaccines are safe and effective. The campaign reinforces that Coloradans should rely on CDPHE and other reliable sources for information about the vaccines. State officials ask Coloradans to “get the facts” on the COVID-19 vaccines, so they are ready when it is their turn. The launch comes at a pivotal time, as more people are able to get the COVID-19 vaccine, according to the state’s distribution process.
The campaign features some of Colorado’s top medical professionals and health advocates from diverse backgrounds talking about the safety and effectiveness of the vaccine.
“With the distribution of COVID-19 vaccines underway, we know people have questions, and it’s crucial to reach as many Coloradans as possible with fact-based information. When it’s your turn to be vaccinated, we want you to be ready,” said CDPHE Executive Director Jill Hunsaker Ryan.
The campaign will build awareness of where to access trusted sources of information on the vaccine, with an additional focus on Colorado’s communities that have been disproportionately impacted by this pandemic, including those aged 70 and over, and Black, Hispanic/Latino, American Indian, and Asian Pacific Islander Coloradans.
A critical part of the campaign will be the involvement of community influencers, including medical professionals and community leaders, throughout the state from diverse backgrounds of many races, nationalities, ages, genders, abilities, and more. In conjunction with more traditional media efforts, influencers will ensure the broad reach of the campaign.
As more people get vaccinated, Dr. Rachel Herlihy, state epidemiologist, stressed the importance of continuing to follow public health protocols, wearing your mask, and keeping your distance.
“We can’t let up now. It’s important to continue to protect yourself and your family from COVID-19 until a large portion of Coloradans have been vaccinated,” said Dr. Herlihy.