Seventy-six percent of U.S. households, or nearly 95 million, will display a Christmas tree in their home this holiday season, according to the seventh annual Christmas tree survey from the American Christmas Tree Association (ACTA), conducted by Nielsen. Here is a look at some more numbers about Christmas trees.
The number of real trees sold in 2016 was estimated to be 27.4 million, while another 18.6 million artificial trees were sold.
Consumers consistently spend just over $1 billion dollars each year on fresh, farm-grown Christmas trees, with that number reaching $2 billion in 2016. Spending on artificial trees in 2016 reached $1.86 billion.
Of those Christmas trees displayed in 2017, 81 percent will be artificial and 19 percent will be real. The Nielsen survey also found that around 20 percent of households won't display a tree this year.
Eleven percent of households displaying an artificial tree will display multiple artificial trees, according to the survey. Five percent of households, or nearly five and a half million households, will display both a real and an artificial Christmas tree this year.
Forty percent of Americans plan to display their artificial trees for six to 10 years, according to online Christmas tree retailer Treetopia. Another 35 percent will display their artificial trees for up to five years, with the remaining 25 percent displaying their trees for 11 years or more.
When buying a Christmas tree, shape (25.7 percent) and realism (24.3 percent) matter most to U.S. consumers, Treetopia found. That was followed by height (19.7 percent) and price (17 percent).
Green is the most popular color for artificial trees in every single state, according to Treetopia. But because Treetopia also is the leading retailer of colorful Christmas trees, it also offers these breakdowns on the second-most popular colors: White led the way with 29 states choosing it after green, followed by pink in eight states, black in five states and silver in three.
According to Treetopia, Tennessee, Florida and West Virginia lead the nation in artificial tree spending, at more than 60 percent of the nation's overall average. The states that spend the least on artificial trees? Those would be Alaska, Hawaii and New Mexico, along with Washington, D.C., all of which spend 60 percent less than the nation's overall average.
For more information on Christmas trees, visit the American Christmas Tree Association website at http://www.christmastreeassociation.org or Treetopia's blog at http://www.treetopia.com/christmas-tree-statistics-a/302.htm.