DENVER (KDVR) — A new study shows the average Coloradan would give up three years of their life to continue drinking alcohol. surveyed 3,700 people and also found one-third of respondents would also give up caffeine for life if they could keep drinking booze.

The research goes on to show 30% of people admit they ignore studies warning about alcohol health risks.

According to the national foundation, Well Being Trust, alcohol consumption-related deaths increased in Colorado by 13% between 2018 and 2019.

For alcohol addiction resources in the Denver area, click here.