Cash Mob to Support Local Businesses

Local News

FRUITA MONUMENT, Colo. — Local business and Fruita Area Chamber of Commerce member, Town and Country Finance, has started a local “Cash Mob.” Shelly Smith and her team at Town and Country Finance, also known as the ‘Masked Mini Mob’ have pledged to shop and support local this holiday season.

“You’ve probably heard of a dancing mob or singing mob, well that’s definitely not my thing but a cash mob sounded like a really great idea for our town in Fruita. Especially during these times that everyone is going through right now.” – Town & Country Finance President, Shelly Smith

What started out as a Christmas bonus for her employees, turned into a great teambuilding activity for their staff, but more importantly a powerful movement for local businesses. Each week through Christmas, they will select a local Fruita business to support by purchasing items at their store. It all started on November 13th at the Cowboy Mercantile. The second week they shopped at Happy Trails Colorado in Downtown Fruita and this week they were at Skip’s Farm to Market.

Shelly contacted the FACC (Fruita Area Chamber of Commerce) to inform them of their shop local efforts and to help spread the word to the community and other local businesses to challenge them to do the same in their local community.

“Our local and small businesses truly are the heartbeat of our community. It’s humbling to watch our members help lead the efforts in supporting our local businesses during such unpredictable times.” – FACC Executive Director, Kayla Brown

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