GRAND JUNCTION, Colo. - The Grand Valley is known for it's outdoor recreation bringing tourists from all over the country. Because our increase in visitors, developers are busy making room for them.
There are currently plans to build at least four hotels within the next three years in Grand Junction and these hotels are serving for more than just leisure, it's about business too.
Developers have broken ground on 24 Road for the Home 2 Suites by Hilton and on Colorado Ave. and 3rd St. for the Tru Hotel.
The demand for lodging is because "we're having more national [and] regional sporting events in the community and all of those are contributing to a bigger need," said Diane Schwenke, Director of the GJ Chamber of Commerce.
But the need goes further than a nice stay at the Fairfield or Candlewood Suites, it's an economic driver.
"We love tourism as an industry because it really enriches the quality of life that we all experience as residents."
It's a quality of life that's possible with the help of the hospitality and tourism industry.
"Tourism provides the city of GJ 30% of it's city's sale tax revenue and that comes to $13 million," said Elizabeth Fogarty, Director of Visit Grand Junction.
In turn the addition of hotels adds more job opportunities, which Schwenke says is "about 11% of our workforce is in the hospitality industry."
This fall it's up to the Grand Valley to decide if even more money will come from them.
"If we are able to pass an increase in the lodging tax this fall so we can do more interims of marketing ourselves as a destination then it would even drive more jobs and more quality of life to the valley," said Schwenke.
Visit Grand Junction says in 2020 or 2021 there will be a new hotel that will be connected to the Two Rivers Convention Center serving as a convention hotel.
The Grand Junction Chamber of Commerce adds CMU is planning to create a hotel that will be built for students to get life skills in the hospitality business.