The Grand Valley may not have the draw of the Mile High Stadium or the Pepsi Center, but a new local commission says with the help of taxpayers, they can make Mesa County a better-known destination for sporting events.
The Greater Grand Junction Sports Commission was first formed in 2014. Now about a year later, executive director Jennifer Stoll said in order to continue their work, they need $50,000 of taxpayer investment.
Throughout the initial startup year for the sports commission, the organization has developed a new brand to market the area’s outdoors assets to sporting promoters. Officials with the commission said they’ve attended multiple national conferences to build relationships with the tourism industry in hopes to win more bids for bigger sporting events.
“It’s a great way to gain exposure for our community, and brand awareness and perception from a regional and national basis,” said Stoll
So far, the City of Grand Junction, Palisade, Fruita and Mesa County have been asked to chip in to the commission’s developing program. Colorado Mesa University is the biggest contributor, funding the commission’s work about $160,000 annually.
The area’s local governments will decide if they want to continue to invest in this commission during the upcoming discussions for the 2016 budget.