GRAND JUNCTION, Colo. — The pandemic has caused some financial setbacks for the Salvation Army. For instance, it lost about $140,000 in revenue from its thrift stores while trying to combat COVID. Therefore, in order to offset that impact, the Salvation Army is starting its tradition of collecting donation in the iconic red kettles early. However, you won’t be hearing the bells in the Grand Valley anytime soon since the donations are digital.
The Red Kettle Campaign usually starts in November, but to help save Christmas during COVID, the Salvation Army has already started the fundraiser online. The link to donate is: https://give.salvationarmyusa.org/give/164006/#!/donation/checkout?utm_source=google&utm_medium=cpc&utm_term=red_kettle_brand&utm_content=usw&utm_campaign=red_kettle_national&pid=cpc:red_kettle_national::google_trg:::::usw:red_kettle_brand
Still, you won’t see Santa’s helpers around the Grand Valley anytime sooner since the profits loss from the pandemic has the Salvation Army needing to make even more changes. The organization typically pays bell ringers, but to make the most money this year to help those in need, the Salvation Army needs an all volunteer campaign. There are 800, 4-hour shifts that need to be filled, so if you are interested in being apart of the holiday tradition, you can sign up for a shift by contacting firstname.lastname@example.org.
The red kettles are a significant fundraising campaign that earn about $150,000 – $200,000 each year, and although nationally, the Salvation Army is worried the virus will decrease donations this year, Captain Joe West from our local Salvation Army thinks otherwise. West says, “with our COVID situation in our community, coupled with the generosity of the people in our community, I really think we can be where we need to be,” and bells are expected to be ringing, in-person, by Thanksgiving with Grand Valley volunteers helping out.