MESA COUNTY, Colo. — The holidays are fast approaching and there’s a rise in local Covid-19 cases. This mix not only causes an issue for holiday gatherings, it also puts an added strain on local businesses.
“This is when a lot of our businesses, particularly our locally owned businesses generate up to 40% of their income, during the holiday shopping season,” says Diane Schwenke with the Grand Junction Chamber of Commerce.
Some local businesses are already feeling a hit. Doug Sorter with SRiVE’s Uniquely Yours store says, “We are down 60% over last year so we are not doing that well.”
Uniquely Yours is located in Downtown Grand Junction, what some would call the local business headquarters of the Grand Valley. Another local shopping mecca is the Mesa Mall, where spirits are remaining high.
A spokesperson for the Mesa Mall says according to research conducting by the International Council of Shopping Centers, 81% of shoppers in the United States plan to shop in physical stores this holiday season. More good news, 39% of holiday shoppers plan to spend more on gifts this year than last.
Although, with the upward trend of Covid-19 activity in Mesa County, tighter restrictions are on the horizon. If we do fall back into a stay at home order, online shopping may be the only choice.
Doug Sorter with Uniquely Yours has a great suggestion, he says, “Do your online local as well.”
Caitlyn Love with the Mesa Mall agrees, she says, “You can go to shopmesamall.com and we have a directory of all the stores.”