Palisade Wineries Switch Strategies Amid Pandemic

GRAND JUNCTION, Colo. – The COVID-19 pandemic has caused many local wineries to close tasting rooms, significantly impacting employees and their bottom line.

James Ferguson, General Manager over at Talon Wine Brands, said, “The wine industry is a huge industry for this town and we’re all in the same boat, we have a lot of local products here and we can’t purchase those products from them, and you know we just hope and pray that they’re doing ok going through this as well.”

Talon Wine Brands had to lay off half of its employees last week.

“It was a hard thing to do, to look people in the eyes that have been with us 10 years plus and tell them right now unfortunately we can’t afford to keep them, that was really hard it wasn’t easy,” said James.

The company plans to pivot its business model for now by launching at-home deliveries, five dollar flat rate shipping and curbside pick-up.

Over at Talbott Farms, Marketing and Production Manager Charles Talbott said, “Our sales have significantly slowed down.”

They’re selling hard cider online, and offering local delivery for any order over $20.

“We brought in eggs, milk, we’ve had a lot of support from the community and people coming in buying all their non-perishables here, hard cider to-go, buying wine to-go,” said Charles.

If you want to support a local winery, check out winecolorado.org, where you can find information on all sorts of Colorado wineries, including how they’re selling products during the pandemic.

Contact Talon Wine Brands by calling (970) 464-1300 or click here to view its website.

You can also contact Talbott Farms by calling (970) 464-5656 or click here to view its website.

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